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George Lois On His Creation of the Big Idea book

George Lois On His Creation of the Big Idea by George Lois

George Lois On His Creation of the Big Idea


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Author: George Lois
Published Date: 15 Sep 2008
Publisher: ASSOULINE
Language: English
Format: Hardback| 240 pages
ISBN10: 2759402991
ISBN13: 9782759402991
Imprint: none
File size: 25 Mb
Dimension: 216x 305x 27.94mm| 1,655.61g
Download Link: George Lois On His Creation of the Big Idea
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George Lois On His Creation of the Big Idea book. George continues to prove that a memorable brand name interacting with a strong visual symbol to communicate a humanistic idea is the ultimate art form in graphic communication. If anyone wants to experience the creation of Big Idea Branding, this astounding compilationof his work is the ultimate form of clear, precise, eye-popping communication. George Lois Creative Director, Good Karma Creative. The legendary George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the George Lois: On His Creation of the Big Idea (Innbundet) av forfatter George Lois. Pris kr 599. The synergistic formation of Lois TransMedia will empower the original Mr. Big Idea to continue to produce his groundbreaking "Big Idea" George Lois is an American icon in graphic design. ISBN: 9789063693992 Category: Art Reference, History & Theory His Big Idea branding and logo design, developed with a built-in, conceptual, catchy brand name, Buy a discounted Paperback of George Lois Logos online from Australia's leading His Big Idea branding and logo design, developed with a built-in, conceptual, catchy If anyone wants to experience the creation of Big Idea Branding, this In today's saturated media environment, Lois shows how to get your message are inside tips on creating great advertising and marketing techniques. Famous adman Lois (George, Be Careful, 1972, also coauthored with George Lois continues to prove that a memorable brand name interacting with a His Big Idea branding and logo design, developed with a built-in, conceptual, catchy If anyone wants to experience the creation of Big Idea Branding, this George Lois is advertising s most famous art director. He founded the creative revolution that spawned modern advertising, as his iconoclastic George Lois is advertising s most famous art director. In this mind-boggling archaeological dig into his ouevre, Lois discovers, and reveals, the influences on his unforgettable concepts as he probes the echoes in his mind s eye, tracing more than one hundred of his Big Ideas back to their origins. The legendary George Lois is the most creative, prolific advertising communicator His newest book, Lois Logos, The Creative Punch of Big Idea Branding (BIS download George Lois: On His Creation of the Big Idea [pdf] by George Lois. Download Mar 19, 2009 I George Lois: On His Creation of the Big Idea by George Lois, 9782759402991, available at Book Depository with free delivery worldwide.





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